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Which Social Media is Best for Your Business?

Implementing a social media presence to complement your website is essential in today’s online marketplace.

social media

In my Boosting Business with Websites and Social Media blog article, I wrote about how websites and social media work together to benefit your business. Unless you have extra money and/or time, you’ll want to implement a social media presence on one or two channels. Each social media channel strives to cater to a specific demographic (age group, male/female…). In this blog article, I describe each social media channel’s general demographics to provide some basis for selecting which social media channel to spend your time or money on.

Here are some major social media channels and their general target demographics:

1.  Facebook

· Target Demographic: Wide-ranging but primarily used by adults of varying ages.

· Age: Broad appeal across all age groups, with major usage by those 25 to 54.

· Usage: Popular among both men and women for connecting with friends, family, and businesses, sharing content, and joining groups or communities.

2.  Instagram

· Target Demographic: Primarily younger users, focusing on visual content.

· Age: Skewed towards younger demographics, particularly users aged 18 to 34.

· Usage: Highly visual platform popular among millennials and Gen Z for sharing photos, videos, and stories and exploring lifestyle, fashion, travel, and creative content.

3.  Twitter

· Target Demographic: Broad appeal focusing on real-time news and discussions.

· Age: Popular among users aged 18 to 49, with a slightly higher concentration in the 18 to 29 age group.

· Usage: Used for sharing updates, news, opinions, and engaging in conversations on various topics, including politics, trends, and events.

4.  LinkedIn

· Target Demographic: Professionals, businesses, and job seekers.

· Age: Predominantly used by adults aged 25 to 49, with a strong presence among those aged 30 to 49.

· Usage: Networking platform for professional connections, job searching, industry discussions, and sharing business-related content.

5.  Pinterest

· Target Demographic: Users seeking inspiration and ideas across various categories.

· Age: Skewed towards women, particularly those aged 18 to 49.

· Usage: Popular for discovering and saving ideas, DIY projects, recipes, fashion, home décor, and creative inspirations through visual bookmarks (pins).

6.  Snapchat

· Target Demographic: Younger users interested in ephemeral, visual content.

· Age: Highly popular among Gen Z and younger millennials, typically aged 13 to 29.

· Usage: Known for disappearing photos and videos (Stories), filters, and interactive features, appealing to a younger audience for casual, fun communication.

7.  TikTok

· Target Demographic: Primarily Gen Z and younger audiences interested in short-form video content.

· Age: Predominantly used by teens and young adults aged 16 to 24.

· Usage: Focuses on short, entertaining videos, challenges, dances, and creative content, offering a platform for user-generated content and viral trends.

It’s important to note that while these demographics represent general trends, social media usage can vary based on geographic location, cultural factors, and evolving user preferences. Additionally, many platforms have diverse user bases, and their demographics can shift over time due to updates and changes in user behavior.

Tip: Check out what social media channel(s) your online competition is using. How long have they been using a particular channel? How are they using their social media channels?

Check out these blog articles:

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