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Freelance Web Designer or Agency?

Freelance Web Designer or Agency?

In deciding between hiring a freelance web designer or an agency, there are several crucial factors to keep in mind, as both options have their pros and cons.

To make the right choice, you need to be aware of your specific needs and preferences. Here are the key points you should consider:

Cost: Freelancers are typically more cost-effective than agencies because of their lower overhead costs, which allow them to offer their services at a lower rate. Freelancers may work from home, not in expensive offices. Freelancers do not have expenses like employee benefits, unemployment insurance, vacations, or formal offices/conference rooms… A freelance web designer should be able to offer you a lower price to design and build your website.

An agency typically has a team of experts with special and expensive skills, such as programming (HTML, JavaScript, CSS, PHP), branding, logo creation, marketing, SEO, content writing, and social media, resulting in their preference for larger / more complex web designs. If your website will require 100% custom coding, an agency may be your best choice.

An agency will most likely assign your web design project to a manager who will be your primary contact and who collaborates with their experts internally.

Expertise and Resources: For larger-scale projects, agencies can provide an advantage because of their larger team of professionals with diverse skills. Agencies may have employees that specialize in design, SEO, branding, content writing, photography, marketing, social media… Depending on your situation, you may not need these specialists. In contrast, freelancers may have some level of expertise in these disciplines, can provide a more personalized approach, and will be your only contact to deal with.

Flexibility and Availability: Freelancers can offer more flexibility in terms of project timelines and availability since they work independently and can adjust their schedules to meet your needs.

Communication and Collaboration: Working with a freelancer can lead to quicker decision-making and more efficient collaboration because of the direct line of communication. Agencies may have dedicated project managers who handle communication and coordination between team members.

Accountability and Support: Agencies usually have more established processes and structures in place, providing a higher level of accountability and support. Freelancers may not always have the same level of support or backup resources.

Ultimately, the decision between a freelance web designer and an agency depends on your project requirements, budget, timeline, and personal preferences. Assessing your specific needs and weighing the advantages and disadvantages of each option can help you make a well-informed decision.

Making the Final Choice:

Choosing between a freelance web designer and an agency depends on various factors, such as the complexity of your project, your budget, and your timeline. Freelance web designers are often more affordable and flexible, while agencies use more structured processes and may offer a wider range of specialized services by a team of experts.

A freelance web designer is better suited for smaller projects that require a quick turnaround time and a lower budget. They are also ideal for businesses that want a more flexible, personalized approach.

 

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Chris Coville - Craftsbury Farmers Market
"Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this...
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Chris Coville
Craftsbury Farmers Market
"Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this past year, when the pandemic forced us to make so many changes to how we did business, stepping up the website to meet the new needs and requirements of our vendors."
Chris Coville - Craftsbury Farmers Market
Chris Coville
Craftsbury Farmers Market
Kristen Fountain - ACT
"Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there ...
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Kristen
Albany Community Trust
"Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there is a need for an adjustment or addition, he is very prompt and resourceful."
Kristen Fountain - ACT
Kristen
Albany Community Trust
William (Bill) Northey - Vermont Author
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl...
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William (Bill) Northey
Vermont author
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl me over with “the latest internet design trends” or “the modern look” they were sure my company needed. In other words:  Their version of what I wanted. Larry Bohen offered a more organic approach. After a detailed, one on one conversation about my goals and preferences, he provided a clear, systematic procedure for developing my raw content and transforming it into an elegant, imaginative, and functional design. When it comes to professionalism, customer satisfaction, performance, and artistic sensibility, I’d rate Larry Bohen Web Solutions a solid eleven.”
William (Bill) Northey - Vermont Author
William (Bill) Northey
Vermont author
Sue Beshar - AJ's Happy Chick Farm
"Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me...
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Sue Beshar
"Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me creating a beautiful site that I am able to have him update and add to at my own pace. Since it launched I have received what I feel is a lot of traffic and never had to advertise my last litter of Maremma LGD because I had buyers contacting me straight from the website. He responds to emails swiftly, makes changes quickly and has wonderful ideas on other ways to get my farm’s name out there."

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