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Relationship Building with Emails

Relationship Building with Emails

Relationship building with emails is an easy way to grow your customer or client list.

  • Do you have a website?

  • Do you invite current or potential customers/clients to contact you by email?

  • Is relationship building important to you?

Replying to email inquiries seems like such a simple concept to put into practice but may be challenging to implement consistently. Your relationship may begin, or end here, so pay attention to email inquiries.

A while back, I emailed a local roofer using the email address on the company’s website. I wanted to ask the company to quote on replacing our roof. A few weeks went by with no reply. Knowing that sometimes an email is missed, I re-sent my original email with the message “Perhaps you missed my earlier email.”

After a few more weeks with no reply, I came across someone who works for the roofer and told him my odyssey to connect with the company. He mentioned that the company was very busy and the owner likely hasn’t had time to reply. I’m glad the roofer is busy, but it only takes only two minutes to hit [Reply] to let me know they are booked several months out and don’t have time to quote. While this answer wouldn’t have been the reply I hoped for, it would have stopped my follow-ups and perhaps motivated me to look elsewhere or to connect with the roofer next spring.

A reply to my inquiry is also an opportunity to build a relationship with me either by stating when they expect to quote my roof and/or advise me on other roofers they recommend.

Not replying to my inquiry tells me the roofer doesn’t care about my business, helping to solve my need, or my time.

All websites should have a way for folks to connect with them. I don’t recommend having an email address published on a website as email harvesters will collect it and either do their own spamming and/or sell the address to others for spamming. Ideally, a visitor to your website will click on a Contact Me link and be taken to a form to fill out and [Send].

Also, set up an auto-responding message such as “Thank you for email. We’ll reply within X days.

Relationship building is essential for your business’ success.

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Chris Coville - Craftsbury Farmers Market
"Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this...
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Chris Coville
Craftsbury Farmers Market
"Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this past year, when the pandemic forced us to make so many changes to how we did business, stepping up the website to meet the new needs and requirements of our vendors."
Chris Coville - Craftsbury Farmers Market
Chris Coville
Craftsbury Farmers Market
Kristen Fountain - ACT
"Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there ...
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Kristen
Albany Community Trust
"Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there is a need for an adjustment or addition, he is very prompt and resourceful."
Kristen Fountain - ACT
Kristen
Albany Community Trust
William (Bill) Northey - Vermont Author
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl...
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William (Bill) Northey
Vermont author
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl me over with “the latest internet design trends” or “the modern look” they were sure my company needed. In other words:  Their version of what I wanted. Larry Bohen offered a more organic approach. After a detailed, one on one conversation about my goals and preferences, he provided a clear, systematic procedure for developing my raw content and transforming it into an elegant, imaginative, and functional design. When it comes to professionalism, customer satisfaction, performance, and artistic sensibility, I’d rate Larry Bohen Web Solutions a solid eleven.”
William (Bill) Northey - Vermont Author
William (Bill) Northey
Vermont author
Sue Beshar - AJ's Happy Chick Farm
"Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me...
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Sue Beshar
"Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me creating a beautiful site that I am able to have him update and add to at my own pace. Since it launched I have received what I feel is a lot of traffic and never had to advertise my last litter of Maremma LGD because I had buyers contacting me straight from the website. He responds to emails swiftly, makes changes quickly and has wonderful ideas on other ways to get my farm’s name out there."

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