Successful Websites Are Not in a Vacuum

lbohen

Larry Bohen Web Solutions LLC

Do you tell yourself any of the following?

  • All I need Is a Website.

  • Customers will Find my Website.

  • I don’t have time for more marketing.

  • I just need to wait a bit longer for my Website to be successful.

All I need is a website.

Successful websites don’t just happen AND they usually are complemented with other online marketing such as social media (Facebook, Pinterest, Instagram, LinkedIn, Twitter…).

Having a website is a great first step in reaching out to potential customers or clients.

Customers will Find my Website.

Once your website has good search engine results positions, ideally on the first page, and searchers use the first page keywords to find your website, orders and leads should be coming in. Getting on the first page of search engine results for your keywords can be a challenge and once there, can change without you knowing unless you are monitoring you website.

How do successful websites achieve first page search engine results positions?

Certainly, successful websites are optimized for the right keywords for each page. Search engines like Google have complex rating systems to determine the value of a website for searchers, including which keyword(s) a page is about. Successful websites with first page positions are those most highly valued by Google.

The quantity and quality of visitors to your website are two metrics that search engines like Google consider along with many other measurements. By quality, I mean how deep a visitor goes into your website and how long they stay there. Getting on Google’s first page should be a prime goal for many of your keywords.

I don’t have time for more marketing.

Is having a website all the online presence you need? Likely not. Ask yourself: Is my website effective?

Successful websites usually are complimented by other online and offline marketing channels. Take a look at online competitor websites.

  • Do they have a Facebook page?
  • Do they have a Pinterest page?
  • Do they have an Instagram page?
  • Do they have an eNewsletter?
  • Do they have a YouTube channel?

All of these channels can be effective ways to motivate (push) potential customers or clients to your website. If competitors have any of the above, check out how they use them and consider implementing at least one.

I just need to wait a bit longer for my Website to be successful.

If your website is newly launched, it may take 1-3 months or more before the search engines start to take notice, but havng complementary online marketing will shorten the time it takes to get good positions on search engine results pages (SERPs). Just getting more visitors to your website and keeping them there longer will increase the value of your website in the “eyes” of the search engines.

Email me to explore how I may be able to make your website work harder for you.

Hire Me

Let's explore if I am a good fit to design, build and maintain your new or redesigned website.

Let's start working together

Take the next step and contact me to get your free consultation.

Contact Me
Chris Coville - Craftsbury Farmers Market
Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this past ...
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Chris Coville
Craftsbury Farmers Market
Larry Bohen has done an excellent job of building and maintaining our website for The Craftsbury Farmers’ Market. He was endlessly creative over this past year, when the pandemic forced us to make so many changes to how we did business, stepping up the website to meet the new needs and requirements of our vendors.
Chris Coville - Craftsbury Farmers Market
Chris Coville
Craftsbury Farmers Market
Kristen Fountain - ACT
Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there is ...
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Kristen
Larry did a great job building an effective website for our organization, Albany Community Trust, and is very conscientious about maintaining it. Whenever there is a need for an adjustment or addition, he is very prompt and resourceful.
Kristen Fountain - ACT
Kristen
William (Bill) Northey - Vermont Author
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl me over ...
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William (Bill) Northey
“I’ve worked with various web designers over the years. Many were competent, but lacked a distinctive artistic sensibility. Others tried to bowl me over with “the latest internet design trends” or “the modern look” they were sure my company needed. In other words:  Their version of what I wanted. Larry Bohen offered a more organic approach. After a detailed, one on one conversation about my goals and preferences, he provided a clear, systematic procedure for developing my raw content and transforming it into an elegant, imaginative, and functional design. When it comes to professionalism, customer satisfaction, performance, and artistic sensibility, I’d rate Larry Bohen Web Solutions a solid eleven.”
William (Bill) Northey - Vermont Author
William (Bill) Northey
Sue Beshar - AJ's Happy Chick Farm
Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me creating ...
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Sue Beshar
Larry has been wonderful to work with. When it comes to computer stuff I am lost and he has been very patient with me creating a beautiful site that I am able to have him update and add to at my own pace. Since it launched I have received what I feel is a lot of traffic and never had to advertise my last litter of Maremma LGD because I had buyers contacting me straight from the website. He responds to emails swiftly, makes changes quickly and has wonderful ideas on other ways to get my farm’s name out there.

lbohen